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Wake Up Trends

The habits of waking up and why you should care.

Discover our study
CANVAS
1

What do people use to wake up?

2

If people use electronics as an alarm,
what sound do they use?

3

67% of people feel tired just after waking up (during the week).

Women find waking up more difficult than men do. (72% vs 60%)

57% of people feel tired just after waking up (during the week).

Women find waking up more difficult than men do. (63% vs 50%)

64% of people feel tired just after waking up (during the week).

The older you get, the better you will feel (78% feel tired for 16-24 yo vs 45% for >55yo)

75% of people feel tired just after waking up (during the week).

The older you get, the better you will feel (84% feel tired for 16-24 yo vs 53% for >55yo)

4

Few people are very satisfied with their wake-up experience.

28% describe it as good or excellent.
Men are more satisfied than women with 34% vs 23%.

13% of people are not satisfied with their wake-up experience.

Once again, when you get older it gets better:
50% of >55 yo describe their wake up experience as good whereas this data is only 35% for 16 to 24yo.

15% of people find their wake-up experience is bad.

Once again, when you get older it gets better:
53% of >55 yo describe their wake up experience as good whereas this data is only 37% for 16 to 24yo.

Few people are very satisfied with their wake-up experience.

Only 31% describe it as good or excellent.
20% of people find their wake-up experience is bad.

5

British people use two strategies to ensure they will get up at the right time.

Almost one third of them set the alarm ahead of the relevant time or/and use an alarm clock with the snooze function to avoid falling asleep again after the first ringing.

Americans need time to get up after waking up:

1/3 use an alarm clock with the snooze function.
42% of Americans need to set an alarm for earlier than they plan on waking up to be sure they will be on their feet at the right time.

In France, 39% of people set an alarm for earlier than they plan on waking up to be sure they will be on their feet at the right time.

Another method frequently used is the combination of several alarm clocks or one alarm clock with the snooze function.

Germans are familiar with two strategies to ensure they will get up at the right time:

37% set the alarm for earlier than they plan on waking up and 36% use an alarm clock with the snooze function.

6

How long do people stay
in bed between waking up
and getting up?

7

44% of the British population surveyed uses the snooze function of their alarm clock.

21% snooze two or more times.

57% snooze their alarm clock at least once and 28% snooze two or more times.

Women are biggest snoozers than men. 63% of women snooze to 50% of men who snooze.

64% of people use the snooze function before getting out of bed.

26% snooze two or more times.

58% of Germans snooze their alarm clock at least once, 27% snooze two or more times.

8

The British may have some difficulties waking up.1 out of 5 people surveyed admitted to having thought about smashing their alarm clocks.

Lots of people hate their alarm clocks: 50% of people have admitted to wanting to smash it.

40% of the French respondents answered yes to the question “have you ever thought about smashing your alarm clock?”.

2 out of 3 Germans have some serious difficulties to waking up: they have admitted to having thought about smashing their alarm clocks.

9

The English think that waking up is a very important moment in the day:

73% of them think that a bad wake up experience can ruin their day.

More than 40% think that this can have a negative impact on their tiredness and concentration.

British think that wake up is a very important moment of the day:

73% of them think that a bad wake up experience can ruin their day.

More than 40% think that this can have a negative impact on their tiredness and concentration.

People know that wake up is a very important moment of the day:

81% of them think that a bad wake up experience can ruin their day.

More than 40% think that this can have a negative impact on their moral, work quality or concentration.

People know that wake up is a very important moment of the day:

76% of them think that a bad wake up experience can ruin their day.

More than 40% think that this can have a negative impact on their well-being, tiredness and concentration.

10

1/3 of the British population surveyed think that they would have a better sleep experience if they were woken up smoothly.

12% also think thant waking up at the best moment could really help.

42% of Americans would rather be woken up smoothly.

13% also think that waking up at the best moment could really help.

1/3 of the French people surveyed would rather be woken up smoothly and 1/4 think that waking up at the best moment could really help.

38% of germans would rather be woken up smoothly.

21% also think that waking up at the best moment could really help.

11

Most people are not aware of the overall effects sleep has on their health

Only half of british people agree that sleeping is something natural and mandatory for health
1/3 consider it as a pleasant experience
Only 27% have already considered going to see a doctor about sleep issues

Most people are not aware of the overall effects sleep has on their health

Only 40% of Americans think that sleeping is mandatory for health
People also think that it's something natural (48%) and a pleasant time (43%)
Yet 41% of them have already considered going to see a doctor about sleep issues

Half of French people agree that sleep is something natural, but only 31% are aware that sleeping is mandatory for health. 13% consider it as a waste of time!

Young people differentiate themselves by saying that it's a pleasant experience (60%).
Only 1/3 of French people have already thought about seeing a doctor about their sleeping issues.

Half of German people are aware that sleeping is mandatory for health.

Women are more aware of sleep's effects on health than men with 58% over 46%.
Most people consider sleep to be pleasant (55%) or natural (44%).
Only 1/3 of German people have already thought about seeing a doctor about their sleeping issues.

12

How many hours sleep a night
do people get on average?

13

61% feel that they fall asleep easily even if women seem to have more difficulties than men (56% vs 68%).

57% feel that they fall asleep easily even if women seem to have more difficulties than men (58% vs 70%).

Here again, the older you get the easier it will be to fall asleep (55% for 16-24 vs 73% for >55 yo).

64% feel that they fall asleep easily even if women seem to have more difficulties than men (51% vs 64%).

64% feel that they fall asleep easily.

Here again, the older you get the easier it will be to fall asleep (44% for 16-24 vs 67% for >55 yo).

14

British people prefer reading before falling asleep (44%).

Second habit is to watch the TV (38%).
Women read even more than men (51% vs 36%) because men prefer to watch TV (38%).

2/3 of Americans have the bad habit of watching TV before falling asleep.

The second bad habit playing on a tablet or computer.
Only 30% of people read before bed.

53% of French people have the bad habit of watching TV before falling asleep.

The second bad habit is playing on a tablet or computer (31%).
37% of people read before bed.

56% of german people have the bad habit of watching TV before falling asleep.

The second bad habit is playing on a tablet or computer (31%).
Only 32% of people read.

Time to wake up to sleep better

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